Gimme Seaweed, the pioneer and #1 organic seaweed snack brand in the U.S., has launched a fully-integrated brand campaign ahead of the back-to-school season, celebrating the small moments that make up everyday life and the growing role Gimme plays in them. The campaign, featuring Gimme’s first live-action video ads, new photography, and digital storytelling that will live across connected TV, paid social, podcasts, and Gimme’s website, marks a significant step in the company’s evolution from category pioneer to an everyday snack brand with increasingly growing relevance in American households.

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For years, the brand’s signature tagline, Seaweed? So Good! invited Americans to discover seaweed snacks, and introduced a new generation to something unfamiliar. The new brand campaign builds on that equity and highlights Gimme’s brand evolution with the response Gimme. So Good. – a confident expression of how far the brand and category have come.

“When Annie and I founded Gimme Seaweed, we envisioned a future in which seaweed became an everyday snack in American households,” said Stephen Broad, Co-Founder/Chairman of Gimme Seaweed. “Today, we’re seeing that vision come to life. What began as ‘Seaweed? So Good’ as a question has evolved into a more emphatic expression of joy, confidence and everyday relevance as consumers pack it in lunchboxes, reach for it after workouts, add it to meals, and share it with their families. This campaign celebrates those everyday moments and marks an exciting new chapter as we continue growing the category and bringing even more people to seaweed.”

The campaign arrives at a defining moment for Gimme and continues the brand’s momentum following a wave of new leadership appointments, including Chris Lansing as CEO, Sara Mendez Bermudez as Chief Marketing Officer, Heath Rigsby as Chief Revenue Officer and Cheryl Knollman as Vice President of People.

This growth is reflected within the broader seaweed snack category as well. Once considered niche, seaweed has become a pantry and lunchbox staple across generations and backgrounds. Gimme has led this transformation through continued product innovation and quality, national distribution, and a steady stream of authentic Korean-inspired flavors created for American tastes. Gimme remains the category leader, and today, holds a commanding 54% share of the MULO & Natural Channel seaweed snack category and an 84% ecommerce category share.

Developed in partnership with creative agency George and produced alongside Believe Media, the campaign represents the next step in a creative relationship between Gimme and George that has evolved with the brand over the past four years. Directed by Alex Feil, the campaign video ad transforms Gimme’s vibrant visual identity into a joyful, energetic story rooted in real life, bringing the brand to kitchens, living rooms, playgrounds, on-the-go moments, and the everyday rituals that connect them all.

“Over the past four years, we’ve watched Gimme grow from a category pioneer into a brand with the potential to shape everyday snacking,” said Dave Clark, Founding Partner at George. “This campaign gives that momentum a bigger stage. It is joyful, confident and unmistakably Gimme – a celebration of the brand people already love and an invitation to everyone discovering it next.”

As more families discover how easy and delicious seaweed can be, Gimme has earned a lasting place on pantry shelves across America. The creative reflects that momentum while signaling Gimme’s next chapter. From new flavors and product innovations to expanded retail distribution, Gimme has experienced a year of remarkable growth. Looking ahead, Gimme will continue expanding its reach through new launches, strategic partnerships, and memorable brand experiences.

For more information on Gimme Seaweed, visit gimmeseaweed.com and @gimmeseaweed.

About Gimme Seaweed

Founded in Northern California by visionary food entrepreneurs Annie Chun and Stephen Broad, Gimme Seaweed was born from a passion for bringing bold, cross-cultural flavors to the Western market. Annie and Stephen first made their mark with Annie Chun’s, a pioneering brand that introduced natural Asian foods to American consumers. After selling that company, they set out to reimagine a beloved Korean side dish as a flavorful snack tailored to American tastes. The vision led to Gimme—the first brand to introduce organic, non-GMO seaweed snacks to the US market. Today, Gimme is the #1 organic seaweed snack brand in the US, fueling category growth and paving the way for further innovation. You can find Gimme in club stores, grocery and natural food stores nationwide and among the top-selling snacks on Amazon.

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