Volleybird Joins Association of Golf Merchandisers As It Prepares to Launch Highlands Collection of Ball Marker Jewelry

The sport discovery company’s first proprietary golf collection turns an on-course essential into jewelry

SOUTH FLORIDA, FL, UNITED STATES, October 1, 2026 /EINPresswire.com/ — Volleybird, the sport discovery brand for pickleball, tennis, padel and golf, today announced it has joined the Association of Golf Merchandisers (AGM) as a Vendor Partner. While Volleybird is best known for its subscription boxes, it is preparing to launch its first proprietary golf line for women, starting with The Highlands Collection, a collection of elevated ball marker jewelry.

The Highlands Collection features fine-jewelry-inspired pendants that double as working ball markers. Each necklace is made from high-quality stainless steel with gold or silver plating and comes in a range of colorways. Designed to go from the course to dinner, pieces in this collection are priced under $50, which makes it both a pro shop impulse buy and an easy gift.

The line also includes the kawaii-inspired Birdie Ballholder and hats from Volleybird’s cheeky Darling Collection.

The collection will be available for wholesale pre-sale in early October through Volleybird’s RepSpark portal. The necklaces will be launched to the public in limited quantity at volleybird.shop later this fall.

The line comes from a gap Volleybird’s founders kept running into while curating products for their subscribers. Women golfers are too often stuck choosing between gear designed for someone half their age and traditional club wear that feels dated. Volleybird’s products aim at the space in between: accessories with personality and polish, priced for both the impulse buy and the gift.

Membership gives Volleybird direct access to AGM’s network of golf buyers, merchandisers and club professionals as it builds green-grass distribution. Volleybird will showcase the new line at the AGM Product Preview Reception during the 2027 AGM Retail Conference on Tuesday, Jan. 26, 2027, at the Orange County Convention Center in Orlando, held as part of PGA Show week. Media and buyers can schedule a preview at Support@volleybird.shop.

“Curating hundreds of products for our subscribers showed us exactly where the holes are in women’s golf,” said Cassandra Toroian, co-founder and CEO of Volleybird, a former Division I tennis player and avid golfer. “We’re the customer. We couldn’t find the golf accessories we were looking for, so we designed them. AGM puts us in front of the buyers who know that customer best.”

“VolleyBird brings exactly the kind of fresh energy our vendor community is built around – a discovery-driven brand finding new ways to connect players with product,” said Jennifer Morton, CEO of the Association of Golf Merchandisers. “We’re excited to welcome them and help them build relationships across golf retail.”

About Volleybird, LLC

Volleybird is a premium sport discovery company serving tennis, pickleball, padel, and golf players across North America. Founded by Tracy Thomas and Cassandra Toroian, Volleybird curates gear, apparel, and lifestyle products from established brands and emerging makers. Its flagship subscription box delivers value of more than $200 in sport-specific items every 60 days. Volleybird also designs its own products where it sees gaps in the market, beginning with women’s golf accessories and the Darling Collection. Volleybird has been featured in the New York Post, Florida Tennis Magazine, Fox21 News Colorado, and CBS News Washington, D.C. Learn more at volleybird.shop. Wholesale inquiries: support@volleybird.shop.

Mike Knowles
Inside the Lines Advisory
+1 205-789-4006
mike@insidethelinesadvisory.com
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Written By: EIN Presswire